Recommended Events

We suggest you implement as many of these recommended event as make sense for your app's user experience.

Over time, we plan on adding built-in optimization options, which take into account user engagement history including these events. By tracking these events from the beginning of your integration, you'll have more data for your own optimizations/conditions, and will be able to take advantage of our new optimizations as they become available.

Name
Description

signed_in

When the user logs into your app with existing credentials.

log_out

When the user logs out of your app.

sign_up

When the user completes the sign-up flow for a new account.

in_app_purchase

When the user completes an in app purchase of a digital good (unlock feature, etc)

subscribe

When the user subscribes to a recurring payment plan / subscription.

unsubscribe

When the user cancels a recurring payment plan / subscription.

search

When the user searches in your app.

tutorial_complete

When the user completes your app's tutorial or onboarding.

add_to_cart

For shopping apps with a cart.

physical_purchase

For when the user makes a purchase of a physical item (not in app digitual purchase).

level_up

For games, when the user levels up.

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